Design or Usability?

What attracts users to a website? Is this the thrill of experiencing something new or a journey to an unconquered territory? Does this experience account usability? According to Wikipedia usability means "the goal of user interface design is to make the users interaction experience as simple as intuitive e as possible". Does graphics help or is it better to enhance usability?

A recent survey by Forrester for the Best and Worst of Site Design cut across industries to measure customer experience on the web. Of the 20 individual firms evaluated, an amazing 19 failed! The overall user experience scores ranged from fair to poor. The best sites barely touched passable customer satisfaction levels.

Does aesthetic appeal work?

If interfaces are sore points in most usability issue, does it mean we stick to a strictly plain and purely usable site?

Well not necessary! Good aesthetics helps in creating first impression. The visual appeal of a site inevitably lures users; however an appealing interface that is not usable loses its charm and cannot sustain interest.

Following some usability rules would help creating that first impression.

Have a Theme

It is important to identify and implementing an appropriate theme into your website. This helps creating a positive, responsive and receptive state of mind in the user.

Color Scheme

colors should allows you to give a message you wish to communicate to the users. Demography and sites objectives help defining the color scheme.

Target User

Helps you know the users "technical comfort level"

Goal

Identify your goals and make sure you never loose track of it.

Intuitive

It is important to have an educated customer at the end of his/her website experience.

Ensure ease of Navigation

Provide Instant Feedback

Every action should give a response.

All the above usability rules would come with some obstacles. Most of them are because they are not well thought over interface designs.

Heavy Pages - thanks to "extraordinary" graphics designs

Navigational ambiguity - users don't want to solve a maze

Overwhelming interfaces - keep the pages to the point.

Lack of focus - keep your goals in mind and don’t lose track of it

Whatever be the motive on which the site was conceptualized, a visitor to your site is a potential investor of time, money or both.